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Features > Lifestyle > Shops > Betty & Violet
EW043: Betty & Violet
Photography by Emma Lewis/Narratives
Text & Styling by Ali Heath/Narratives

Ever since Ali Hocking was a small child she had always wanted to be a shopkeeper. In August 2015, four months before her fiftieth birthday, she finally realised her dream and opened her store, Betty and Violet, in the picturesque Cotswold town of Broadway.
Betty and Violet, named after Ali’s two inspirational grandmothers, launched in 2008. The business now sells a mix of ‘handmade lovelies’ - made by Ali; along with vintage clothing and accessories, antique furniture, Christmas decorations and a carefully curated collection of Danish home-ware and Scandinavian books and magazines. Delicate and feminine, Ali’s signature look is united by the faded patina of nostalgic chalky linens, floral pastels and stylish monograms combined with glamorous touches of time worn sparkle.
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